Alexandre Herchcovitch is Brazilian born and has never compromised his vision, be it the freaky constructions of molded rubber and sequins from his early years or the floral frocks he’s been using. Since launching his collection in 1994, Alexandre has branded his own signature quirky chic, and he branches out in equally interesting ways. Last year, he redesigned the uniform for McDonald’s employees in Brazil.
Herchcovitch’s collection are a bit on the loud side but always fun to watch—or wear, depending on how fashion-forward you are.
picture gallery from:
New York Fashion Week: Spring 2009 Collection
pictures gathered from:
http://herchcovitch.uol.com.br/index_en.html#/publicacoes
It wasn’t until I was browsing through New York Fashion week was when I discovered of Alexandre’s talents. His design aspects are an interest to me. I love his use of bold colors and mix of patterns.
