Stand from the crowd: .Alexandre Herchcovitch.

 

Alexandre Herchcovitch is Brazilian born and has never compromised his vision, be it the freaky constructions of molded rubber and sequins from his early years or the floral frocks he’s been using.  Since launching his collection in 1994, Alexandre has branded his own signature quirky chic, and he branches out in equally interesting ways. Last year, he redesigned the uniform for McDonald’s employees in Brazil.

 

Herchcovitch’s collection are a bit on the loud side but always fun to watch—or wear, depending on how fashion-forward you are.

 

 picture gallery from:

http://www.mbfashionweek.com/

 

New York Fashion Week: Spring 2009 Collection

 

pictures gathered from:

http://herchcovitch.uol.com.br/index_en.html#/publicacoes

 

It wasn’t until I was browsing through New York Fashion week was when I discovered of Alexandre’s talents.  His design aspects are an interest to me.  I love his use of bold colors and mix of patterns.  

 

.Got B A M B O O ? .

 

image: www.powerful-mind.com 

        Sustainable

Bamboo is the most sustainable natural fiber on earth. It can grow as much as 3 feet overnight and reaches a mature height of 75 feet in less than 3 months. Bamboo is 100% biodegradable and the decomposition process does not cause any environmental pollution.

        Hypoallergenic/Pesticide Free

        Breathable and Absorbent

Cross sections of bamboo fiber are filled with micro-gaps and micro-holes that allow for better moisture absorption and ventilation than other fibers. Bamboo apparel can absorb and evaporate human sweat instantaneously so your clothes won’t stick to your skin.

        Environmental Conservation

Conventional cotton requires over 100,000 cubic feet of water per acre to grow, whereas bamboo can bear drought extremely well and only requires minimal rainwater. In addition, bamboo fiber does not hold odor so you can wear your clothing over and over without frequent washing.

 

Bamboo is versatile; it can be used in fashion apparel, furniture even for building materials!

 

 

 

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